Generic
Automated posting tools
- The same canned templates every other business gets
- Generic tips and random stock photos
- Hashtags that could belong to anyone
The result: Followers scroll right past, because it could have come from any company.
Done-for-you social media
Social media that actually sounds like you
A strategic monthly Facebook and Instagram program from Twining Original Design. Every post is planned, written for your business, and approved by you before it goes live.
- ✓Nothing posts without your approval
- ✓Your photos first
- ✓Plans from $120/mo
Twining Original Design: Up to daily — Planned posts, from 10 a month, FB + IG — One channel or both, 100% — Approved by you before posting.
The problem
Most small-business social media doesn’t work
Most small businesses end up with one of two options, and neither works well.
Inconsistent
Doing it in-house
- Someone posts when they remember to
- Weeks of silence, then three posts in one day
- No plan, and the voice changes with whoever’s posting
The result: It keeps pulling your people away from their real jobs.
Neither builds trust or brings in customers.
There’s a better wayA better approach
Strategic, consistent, and built around your business
Every month you get a complete, planned calendar of Facebook and Instagram posts, from a few a week up to one every day. Each post is written for your business, reviewed before anything goes live, and published on a steady schedule.
Content built from your business, not a template
Every post draws on your real services, location, team and the way you talk to customers. Your brand voice stays consistent all month, industry rules are built in from day one, and nothing is made up: no fake statistics, fake reviews or promises you didn’t make.
A balanced mix that keeps followers engaged
Each month follows a planned mix of post types, and topics aren’t repeated month to month, so your feed never feels repetitive.
- Tips & advice
- Service spotlights
- Showcases
- Behind the scenes
- Meet the team
- Engagement
- Seasonal & community
Holidays and special days built in
Each month includes the holidays, awareness days and observances that matter to your customers, from an industry awareness month to a local seasonal moment. Your business shows up in the conversations people are already having, on the day they’re having them.
Images that represent your business
Your own photos come first: pictures from your website, plus any new ones you send. Carefully chosen professional photography adds variety, images are rotated so the same photo doesn’t keep reappearing, and every image is sized and framed for each platform.
Optimized for each platform
Facebook and Instagram work differently, so every post is tailored to each one.
- Instagram: a strong opening line before the “more” cutoff, curated local and topical hashtags, and “link in bio” calls to action.
- Facebook: clear calls to action with direct links to the right page on your website, plus a few focused hashtags.
You see everything before it posts
Before the month starts you get a visual proof: every day’s post shown the way it will look, with your logo, photo and full text, and special days clearly marked. Review, request changes, and approve. Once approved, posts go out on a steady, tracked schedule, so nothing is missed or doubled up.
How we compare
| Feature | Automated posting tools | In-house, as time allows | RecommendedTwining Original Design |
|---|---|---|---|
| Written for your business | No:Generic templates | Partly:Depends who’s posting | Yes:Every post |
| Consistent brand voice | No | No | Yes |
| Planned mix of post types | No | No | Yes |
| Holidays & special days | Partly:Generic | Partly:If someone remembers | Yes:Chosen for your audience |
| Your own photos featured | No | Partly | Yes:First choice |
| Hashtags & links per platform | No | No | Yes |
| Visual proof & approval before posting | No | No | Yes |
| Posts on a steady schedule | Yes | No | Yes |
| Your team’s time required | Low | High | Minimal: just review and approve |
What you get each month
Everything handled, you just approve
- A complete, planned calendar of posts for Facebook and/or Instagram (from 10 a month up to one every day, depending on your plan)
- Captions, calls to action and hashtags written for your business and each platform
- Images selected, sized and matched to every post
- Relevant holidays and special days built in
- A visual proof for your review and approval
- Consistent, scheduled publishing, fully tracked
Simple per-post pricing
The more you post, the less each post costs.
| Posts / month | One channelFacebook or Instagram | Add second channel | Best valueBoth FB & IG |
|---|---|---|---|
| 10posts | $120$12/post | + $40 | $160/month |
| 15posts | $165$11/post | + $55 | $220/month |
| Weekdaysfull month, ~20 posts | $200~$10/post | + $65 | $265/month |
| Every dayfull month, ~30 posts | $300$10/post | + $85 | $385/month |
How the plans work: 10 and 15 are exact post counts, spread across the month on the days that work best for your audience. Weekday and every-day plans post on every weekday or every day of the month, so the count shifts a little with the calendar; the price stays the same.
Why the second channel costs less: the planning, writing and image selection for each post happen once. Adding the second platform covers adapting every post for it, with its own caption formatting, hashtag set and scheduling, so you only pay for that extra work.
One-time onboarding: $50. Covers brand voice research and initial planning for your account. Charged once, with your first month only.
Get StartedKeep reading
More on social media marketing
Automated social media campaigns
An automated social media campaign leverages technology to schedule, post, monitor, and optimize content across various platforms, reducing manual effort and
Strategic content, consistent presence, and your time back
Tell us about your business and we’ll put together your first month’s plan.