Integrated campaigns with KCNR
Radio + Digital, working together
Radio advertising on KCNR 1460 AM / 96.5 FM combined with data-driven digital marketing. Reach a trusted local audience on the air and stay in front of them online.
Radio strengths
Radio builds awareness, credibility & frequency
Large local reach
Reach a broad Shasta County audience through KCNR 1460 AM / 96.5 FM.
High trust
Borrow the credibility of KCNR’s established, loyal local audience.
Brand familiarity
Repeated on-air exposure keeps your business top of mind.
Digital strengths
Digital captures intent, engagement & action
Trackable results
Measure website visits, calls, and conversions from every campaign.
Retargeting
Follow up with listeners online after they hear your ad on air.
Data-driven optimization
Continuous, reporting-backed improvement of campaign performance.
How it works
How the integrated campaign works
Radio creates awareness; digital captures the action. Combined, the impact is significantly stronger than either channel alone.
1 · Radio Ads on KCNR
Professionally produced spots aired during relevant programs and time slots.
2 · Digital Reinforcement
Listeners later see coordinated search, display, and social ads plus website content aligned to your radio message.
3 · Data & Attribution
We track website visits, calls, form submissions, and engagement, closing the loop from “I heard your ad” to “I took action.”
Ready to combine radio and digital?
Let’s build an integrated KCNR + digital campaign around your goals.