RADIO ADVERTISING SERVING THE NORTH STATE

Integrated Radio & Digital Campaigns with KCNR

Redding Online Marketing offers radio advertising on KCNR 1460 AM / 96.5 FM combined with data-driven digital marketing to deliver measurable results for local businesses.

Through our partnership with KCNR, your business reaches a trusted local audience on the air and stays in front of listeners online through coordinated digital campaigns.

KCNR information:
https://kcnr1460.com/

Why Radio + Digital Works Better Together

Radio builds awareness, credibility, and frequency.
Digital marketing captures intent, engagement, and measurable actions.

When combined, the impact is significantly stronger than either channel alone.

Radio strengths

Large local reach in Shasta County
High trust with KCNR’s established audience
Brand familiarity through repeated exposure

Digital strengths

Trackable website visits, calls, and conversions
Retargeting listeners after they hear your ad
Data-based optimization and reporting

Integrated campaigns connect awareness to action.

How the Integrated Campaign Works

Radio Ads on KCNR
Professionally produced spots aired during relevant programs and time slots.
Digital Reinforcement
Listeners who hear your ad later see:
- Search ads
- Display ads
- Social media ads
- Website content aligned to the radio message
Data & Attribution
We track:
- Website visits
- Calls and form submissions
- Ad engagement
- Campaign performance over time

This closes the loop between “I heard your ad” and “I took action.”

Benefits for Local Businesses

Stronger brand recognition in Redding
Higher trust compared to digital-only ads
Better conversion rates through repeated exposure
Clear reporting instead of guesswork

Radio drives awareness.
Digital captures demand.
Together, they outperform both used separately.

Who This Is Best For

Local service businesses
Medical and professional offices
Home services
Retail and regional brands
Businesses wanting both reach and measurable results

Why Redding Online Marketing

Local Redding-based team
Direct experience running KCNR radio campaigns
Integrated digital strategy, not siloed ads
Transparent performance tracking

We handle planning, production, placement, and digital execution as one coordinated strategy.

Learn More About KCNR

KCNR is one of Redding’s most established local radio stations.
Station details and programming can be found here:
https://kcnr1460.com/