More than Website Design – Take a stroll through your local web design sites. What do you see. I see sites that scream look at me, like cheap harlot in a skimpy red dress. I see others that cling to a time period that they loved, like some people latch on to an outdated hairstyle hoping that it will come back into fashion. Did you ever look down and see someone wearing an outfit and wonder if they put it on in the dark or were they just color blind? Sometimes I wonder if half of the web designers ever heard of the term “Less Is More“. A website shouldn’t scream so loud you can’t hear what is being said. A website shouldn’t blaringly hurt your eyes and senses with effects. Our goal when designing a website should be captivating your audience with information that will interest them. The design of the site should reflect the mood of the business. It should be upbeat and interesting but it shouldn’t normally be a party unless you’re selling party supplies.
Top 5 Signs of a Badly Overdone Website
- You fall asleep waiting for the FLASH to load
- You get nauseous from all the motion on the website
- The colors start to burn your retinas
- The sound and/or video auto play that you can’t turn it off
- Unprofessional graphics, especially the logo
Now that I got my rant out of the way, I thought it was important to state that subtle usually gets more conversions than loud. Subtle and smart design works best. graphic design should lead the eye towards the conversion point. For those of you not in marketing, what you want is a website that the consumer goes to. The first glance should give the consumer the information they were looking for with some kind of driver to take them to the page that let’s them fill out lead information, purchase something, or visit your location.
Dont Flash your clients
If you want your website to appear in search engines, do not use Flash. Flash pages don’t get indexed properly by search engines due to the fact that search bots simply can’t read Flash content. As far as the search engines are concerned, you might as well have a website that consists of a title, some meta tags, and no other content. It doesn’t matter how pretty your website is or how fluid the animations are if no one will ever find it.