Website Design

Making Satisfied Customers

At TOD we are Creating Great Websites & Making Satisfied Customers. We are not designing websites just based on pretty pictures and bright colors. There is a method to creating websites that involves a knowledge brought about by years of development experience. Your site could provide customer support, sell a product or service, capture visitor information, manage memberships. Documents, files, and so much more. We look forward to putting our knowledge and experience to work for you

Your website is the face of your business!

You’ve spent hard earned money on equipment, office space, employees. Don't launch a website design that squanders the precious seconds you have to make a first impression.

Website Design Goals

  • Are visitors comforted by intuitive navigation?
  • Is the website design interactive and interesting enough to hold a visitors attention?
  • Is the content rich enough to add value to your brand?
  • Is the layout responsive enough to be viewed on desktops, laptops, tablets, and smartphones?
  • Is your site structured in a framework that performs well when indexed by search engines and social media so you get found?

Getting Started!

When defining your project, it is best not to become tied up in technology. This means that you need only know what goals your website needs to achieve, and communicate this to a development team. Technology statements such as "I need an e-commerce store, so I need to hire someone who knows Java Script.". are actually sometimes used by prospective clients and are really not necessarily accurate. Determining what technologies should be used is best left to a professional developer. At TOD we have the experience and knowledge to employ the best technologies to achieve your websites goals., We look forward to hearing about what goals your site needs to meet. Prepare yourself by thinking in terms of what you want your site to do by creating user stories. More about user stories | More about Website Goals

Hosting & Domain Names too!

Hosting - More than just Web design - There are ads on TV that tell you all sorts of things. But they don't mention basic things your web developer will need to consider regarding hosting your website. What operating system will the server use? How reliable are the servers? And the mail servers? Is their package a good value? A good web developer in addition to being an expert in website design, has real experience running on different hosts and server environments and KNOWS where to go of the best hosting based on the needs of the website they're building for you. I have even seen clients purchase hosting contracts that are unable to run applications used in their website.  The Developer can be left in a situation where additional time and money is billed trying a workaround or making changes to the hosting environment. - See our Hosting Packages

E-commerce

E-commerce used to be complex and costly. Websites designed with Web stores were either custom built or were run by cart software with hard to understand controls. Today with CMS platforms like Wordpress, Drupal, Joomla, and more, the process is much more streamlined and many clients can run their own stores with a minimal learning curve. Fact is, many people these days want to sell online and TOD has platforms and even strategies that can make all the difference in your online success. We have detailed answers to all of your questions. Here are some of the most frequently asked questions: How will you get paid? How will you deliver? How does sales tax work? How to track inventory? How to make your site secure?

SEO & SEM - Search Engine Optimization & Search Engine Marketing Services

Get Your Business Found by Searchers on Google Yahoo and Bing.

Local area targeted Services are available for Local Business too.

Most recent artcle

  • 10 tips to select a great domain name

    More than Website Design -

    1) Brainstorm 5 Top Keywords - When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortage, finance, home equity, interest rate, house payment" then play around until you can find a good match.

    2) Make the Domain Unique - Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy Flicker.com - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain.

    3) Only Choose Dot-Com Available Domains - If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.

    4) Make it Easy to Type - If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").

    5) Make it Easy to Remember - Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.

    6) Keep the Name as Short as Possible - Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.

    7) Create and Fulfill Expectations - When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like Hotmail.com, CareerBuilder.com, AutoTrader.com and WebMD.com. Domains like Monster.com, Amazon.com and Zillow.com (whom I usually praise) required far more branding because of their un-intuitive names.

    8) Avoid Copyright Infringement - This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit copyright.gov and search before you buy.

    9) Set Yourself Apart with a Brand - Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is why names like mortgageforyourhome.com or shoesandboots.com aren't as compelling as branded names like bankrate.com or lendingtree.com. SEOmoz itself is a good example - "SEO" does a good job of explaining the industry we're in and creating expectations, while "moz" gives a web association, and an association with being free, open, and community-driven.

    10) Reject Hyphens and Numbers  - Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.