Website Design

Making Satisfied Customers

At TOD we are Creating Great Websites & Making Satisfied Customers. We are not designing websites just based on pretty pictures and bright colors. There is a method to creating websites that involves a knowledge brought about by years of development experience. Your site could provide customer support, sell a product or service, capture visitor information, manage memberships. Documents, files, and so much more. We look forward to putting our knowledge and experience to work for you

Your website is the face of your business!

You’ve spent hard earned money on equipment, office space, employees. Don't launch a website design that squanders the precious seconds you have to make a first impression.

Website Design Goals

  • Are visitors comforted by intuitive navigation?
  • Is the website design interactive and interesting enough to hold a visitors attention?
  • Is the content rich enough to add value to your brand?
  • Is the layout responsive enough to be viewed on desktops, laptops, tablets, and smartphones?
  • Is your site structured in a framework that performs well when indexed by search engines and social media so you get found?

Getting Started!

When defining your project, it is best not to become tied up in technology. This means that you need only know what goals your website needs to achieve, and communicate this to a development team. Technology statements such as "I need an e-commerce store, so I need to hire someone who knows Java Script.". are actually sometimes used by prospective clients and are really not necessarily accurate. Determining what technologies should be used is best left to a professional developer. At TOD we have the experience and knowledge to employ the best technologies to achieve your websites goals., We look forward to hearing about what goals your site needs to meet. Prepare yourself by thinking in terms of what you want your site to do by creating user stories. More about user stories | More about Website Goals

Hosting & Domain Names too!

Hosting - More than just Web design - There are ads on TV that tell you all sorts of things. But they don't mention basic things your web developer will need to consider regarding hosting your website. What operating system will the server use? How reliable are the servers? And the mail servers? Is their package a good value? A good web developer in addition to being an expert in website design, has real experience running on different hosts and server environments and KNOWS where to go of the best hosting based on the needs of the website they're building for you. I have even seen clients purchase hosting contracts that are unable to run applications used in their website.  The Developer can be left in a situation where additional time and money is billed trying a workaround or making changes to the hosting environment. - See our Hosting Packages

E-commerce

E-commerce used to be complex and costly. Websites designed with Web stores were either custom built or were run by cart software with hard to understand controls. Today with CMS platforms like Wordpress, Drupal, Joomla, and more, the process is much more streamlined and many clients can run their own stores with a minimal learning curve. Fact is, many people these days want to sell online and TOD has platforms and even strategies that can make all the difference in your online success. We have detailed answers to all of your questions. Here are some of the most frequently asked questions: How will you get paid? How will you deliver? How does sales tax work? How to track inventory? How to make your site secure?

SEO & SEM - Search Engine Optimization & Search Engine Marketing Services

Get Your Business Found by Searchers on Google Yahoo and Bing.

Local area targeted Services are available for Local Business too.

Most recent artcle

  • Graphic designers and your website

    On Designers

    More than Website Design - The unfortunate stereotype that designers have put themselves into is that a designers job is to create art, to create something of beauty. As if everything in the world needs to be high art. This notion leads to bad blood. Obstinate designers refusing to service the functions of the project in favor of the form.

    Design for the sake of design is a falsehood when it comes to internet marketing and just about everything.

    Simply put, design is not art, and the only good design is one that serves it’s function just as well as it serves its form. Designers love to think that design is for the sake of beauty, but this idea gets them into trouble. Beauty is fine, but it has to mean business.

    Call to Action

    Aside from Graphic elements and good looks, every web site is created for a reason. Online stores, obviously, exist to sell products, but many small business sites don't actually incorporate ecommerce features. These "brochure sites" don't just exist to provide information; they are created in the hopes of eliciting a specific reaction from the visitor. It may be a phone call for more information, or generating a lead by filling out an online form. Often, new designers focus so much on things like graphics and page layout that they forget to tell the site's visitors what they want them to do.

    It's important that a web designer understand the goals of the web site, and structure the site in a way that encourages visitors to take that action. 

    Sites built to generate sales calls should feature the company phone number prominently on every page, not just buried on a contact page. If the goal is to have visitors fill out a form, then the link to that form should be the most "clickable" element on the page. 

    Visitors are more likely to do what you want if you give them some direction, and web site owners are much happier when their web site generates real leads and sales - not just page views.

     

    Beauty is more than ski deep

    Again, a web site can have all of the problems above, yet still look fantastic. That's why these mistakes can go unnoticed by clients and newer professionals. They may not be apparent until the site has been live for some time, and clients begin to complain about poor search engine performance, or lack of conversions, or an important customer who can't view the site properly.  -TOD