Website Design

Making Satisfied Customers

At TOD we are Creating Great Websites & Making Satisfied Customers. We are not designing websites just based on pretty pictures and bright colors. There is a method to creating websites that involves a knowledge brought about by years of development experience. Your site could provide customer support, sell a product or service, capture visitor information, manage memberships. Documents, files, and so much more. We look forward to putting our knowledge and experience to work for you

Your website is the face of your business!

You’ve spent hard earned money on equipment, office space, employees. Don't launch a website design that squanders the precious seconds you have to make a first impression.

Website Design Goals

  • Are visitors comforted by intuitive navigation?
  • Is the website design interactive and interesting enough to hold a visitors attention?
  • Is the content rich enough to add value to your brand?
  • Is the layout responsive enough to be viewed on desktops, laptops, tablets, and smartphones?
  • Is your site structured in a framework that performs well when indexed by search engines and social media so you get found?

Getting Started!

When defining your project, it is best not to become tied up in technology. This means that you need only know what goals your website needs to achieve, and communicate this to a development team. Technology statements such as "I need an e-commerce store, so I need to hire someone who knows Java Script.". are actually sometimes used by prospective clients and are really not necessarily accurate. Determining what technologies should be used is best left to a professional developer. At TOD we have the experience and knowledge to employ the best technologies to achieve your websites goals., We look forward to hearing about what goals your site needs to meet. Prepare yourself by thinking in terms of what you want your site to do by creating user stories. More about user stories | More about Website Goals

Hosting & Domain Names too!

Hosting - More than just Web design - There are ads on TV that tell you all sorts of things. But they don't mention basic things your web developer will need to consider regarding hosting your website. What operating system will the server use? How reliable are the servers? And the mail servers? Is their package a good value? A good web developer in addition to being an expert in website design, has real experience running on different hosts and server environments and KNOWS where to go of the best hosting based on the needs of the website they're building for you. I have even seen clients purchase hosting contracts that are unable to run applications used in their website.  The Developer can be left in a situation where additional time and money is billed trying a workaround or making changes to the hosting environment. - See our Hosting Packages

E-commerce

E-commerce used to be complex and costly. Websites designed with Web stores were either custom built or were run by cart software with hard to understand controls. Today with CMS platforms like Wordpress, Drupal, Joomla, and more, the process is much more streamlined and many clients can run their own stores with a minimal learning curve. Fact is, many people these days want to sell online and TOD has platforms and even strategies that can make all the difference in your online success. We have detailed answers to all of your questions. Here are some of the most frequently asked questions: How will you get paid? How will you deliver? How does sales tax work? How to track inventory? How to make your site secure?

SEO & SEM - Search Engine Optimization & Search Engine Marketing Services

Get Your Business Found by Searchers on Google Yahoo and Bing.

Local area targeted Services are available for Local Business too.

Most recent artcle

  • Need a Website? Confused by the Terminology? Let me explain

    Here are the basic pieces of the puzzle

    Domain Name

    com2Sometimes just called "Domain". This is simply the address of your website on the web.  This is important because people should be able to remember this address, and they should be able to easily spell this address. Think of it like a phone number. You can get a phone number, but it does not mean that you have a place for that number to ring. And if you do have  place, that place may not have any people or furniture or anything It may be empty. You may find it easier to register your domain at the same place as your hosting. This will ensure that the domain and the hosting are already connected. If you have a domain somewhere else, don't worry. It is not hard to tell the domain name what new server it should point to.

    Domain names are usually renewed each year for between $10-$20

    Web Hosting Server

    serverSometimes just called "Hosting". This is where the domain name sends the users who enter your domain name. Where do they go? They are directed to a computer (or really space on a computer) where the files that make up your website all live.  Think of it like that office I mentioned above. Your domain name is like a phone number, the hosting server is like the office it "rings" to. Please note that unless you have put some files on your web hosting server, it will be like an empty office. The phone will ring but no one will answer. The job of your website is to answer the "ring" of your domain. Web designers and developers will put the files on your web hosting server that are needed to deliver your text, pictures, and other content when visitors "ring" or to use a more correct term "ping" your website.

    Web Hosting is  usually paid for in1 year or 2 year terms, and will cost be between $9-$18 per month.

    Website Design

    Lewis-SkolnickAs mentioned above in the "Hosting" section. Website design and development is the building of the files, and programming, or at the very least the installation of files on the web server, that create the actual website. These files cannot practically be be accessed on a local computer such as the one on your desk. They need to be installed on the web hosting server. How do they get there? Files are often sent over the internet using a special protocol called FTP or "File Transfer Protocol". Your web designer will usually need to have access to your hosting account to set up this file transfer account.

     

    Smoke with a side of  Mirrors  - Who do you go to for a domain? How about Hosting?

    mystery_shoppingThis is a great question, but it has few clear answers. The good news is it is easy to do web searches to try to determine who has the best reputation. The bad news is that in almost 100% of cases, the information you will find has either been put there by a hosting company to improve their reputation or by another to blast the competition. In other words as you see countless pages of  web hosting "reviews" and 10 best / 10 worst lists, know that they re all created to look "real" but basically none of them are really unbiased reviews. Also, I have seen many, what I consider"good" hosting companies, with many horrible reviews, and vice versa.

    At the end of the day, web hosting companies, are like any other service provider. Think of phone companies or cable companies. Each has strengths and weaknesses. Some are cheap, some are fast, some have great customer support, some are technically superior in some geeks eyes, but at the end of the day you still need to decide.

     

    To make the best decision, look for some basic things:


    Cpanel Access
    - This means no funny proprietary dashboards you or you r web designer will have to figure out, as is the case with Yahoo small business and Godaddy (...Yes that's a hint)cpanel

    Emails - Don't be fooled into thinking email accounts should be some additional charge. You should expect some email accounts with a web hosting account. How many? That will usually vary between 10 and 100.

    Databases - SQL databases are needed to run Wordpress, Drupal, Joomla, ZenCart, and  other CMS (Content management Systems) and Shopping carts. Most installations only need 1 database, but if you have a second website or installation of one of there above you may need more. Typically you should be offered 10-20 databases.

    Multiple Sites - If you ever will have a second or third website, it is nice to know that you can just add another domain to point to your hosting server, and you don't have to pay to upgrade or worse yet, move everything to a decent web host that does allow more than 1 site per hosting package.

    Operating System - Windows or Linux are the usual choices. Unlike your desktop computer, Linux is the more commonly used and most widely compatible server operating system. Windows will often work fine too, but for most general websites (and without getting into a bunch of tech stuff) choose Linux if offered the option.

     The Temptation to buy cheap hosting is....well...Darn Tempting!

    saleTrust me when I say that for every $3/month hosting deal you find there are several other $2/month options. Also, some $1/month deals,  and for those of you who really love saving money, there are even some FREE hosting providers.

    Whats the down side? Reliability is one. Server down time can be high on cheap hosts. Security is another important one. Reliable hosting companies watch their server environments to ensure no security loopholes are open, and that users are not running scam sites and other shady activities.